Naples, FL vs Charleston, SC: cost of living compared
Price levels from BEA (2024); rent and home values from Zillow (September 2026).
The short answer
- Overall, Charleston, SC is 2.2% less expensive than Naples, FL (BEA, 2024).
- To keep the same standard of living, $75,000 in Naples works out to about $73,400 in Charleston, before taxes.
- Most of the difference is housing, which costs 7.5% less in Charleston. Goods are 0.1% higher and other services 0.6% lower.
- Typical asking rent is $2,037 a month in Charleston and $2,607 in Naples, $6,840 a year less in Charleston (Zillow, September 2026).
- A typical home is valued at about $437,000 in Charleston and $552,000 in Naples.
- The gap is about where it was in 2019 (2.4%).
derived Calculated from BEA Regional Price Parities (2024) and Zillow data. Based on an average household's spending; taxes not included. How we calculate.
Category by category
Both cities against the US average (100). The gap in each row is what matters for a move.
Housing drives the gap: 7.5% lower in Charleston than in Naples
Price level by category, 2024. US average = 100.
- Naples, FL
- Charleston, SC
All items Naples, FL: 103.2 Charleston, SC: 101.0
Goods Naples, FL: 96.2 Charleston, SC: 96.3
Housing (rents) Naples, FL: 129.4 Charleston, SC: 119.8
Utilities Naples, FL: 87.8 Charleston, SC: 88.2
Other services Naples, FL: 98.9 Charleston, SC: 98.3
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| All items | 103.2 | 101.0 |
| Goods | 96.2 | 96.3 |
| Housing (rents) | 129.4 | 119.8 |
| Utilities | 87.8 | 88.2 |
| Other services | 98.9 | 98.3 |
| Category | Naples | Charleston | Charleston vs Naples |
|---|---|---|---|
| All items | 103.2 | 101.0 | −2.2% |
| Goods | 96.2 | 96.3 | +0.1% |
| Housing (rents) | 129.4 | 119.8 | −7.5% |
| Utilities | 87.8 | 88.2 | +0.5% |
| Other services | 98.9 | 98.3 | −0.6% |
| Typical asking rent | $2,607 | $2,037 | −21.9% |
| Typical home value | $552,000 | $437,000 | −20.8% |
| Salary to match $75,000 in Naples | $75,000 | $73,400 | −2.2% |
Index values: BEA, 2024, US = 100. Rent and home values: Data Provided by Zillow Group, September 2026.
How the gap has changed since 2008
The price gap between Naples and Charleston has narrowed since 2008: 6.9 points then, 2.2 now
Overall price level each year, 2008–2024. US average = 100.
- Naples, FL
- Charleston, SC
US average = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| 2008 | 104.3 | 97.4 |
| 2009 | 101.6 | 97.3 |
| 2010 | 102.3 | 97.8 |
| 2011 | 99.9 | 99.4 |
| 2012 | 101.6 | 100.3 |
| 2013 | 101.4 | 99.6 |
| 2014 | 101.4 | 99.8 |
| 2015 | 102.7 | 100.1 |
| 2016 | 103.8 | 99.7 |
| 2017 | 104.3 | 99.2 |
| 2018 | 100.7 | 98.3 |
| 2019 | 100.6 | 98.2 |
| 2020 | 99.1 | 98.0 |
| 2021 | 102.2 | 99.2 |
| 2022 | 102.7 | 99.1 |
| 2023 | 106.5 | 101.1 |
| 2024 | 103.2 | 101.0 |
Goods
- Naples, FL
- Charleston, SC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| 2008 | 97.7 | 97.4 |
| 2009 | 95.7 | 95.2 |
| 2010 | 96.9 | 96.9 |
| 2011 | 97.0 | 96.8 |
| 2012 | 97.4 | 96.8 |
| 2013 | 97.2 | 97.0 |
| 2014 | 97.7 | 97.7 |
| 2015 | 97.0 | 96.4 |
| 2016 | 97.2 | 97.1 |
| 2017 | 97.4 | 97.0 |
| 2018 | 95.3 | 95.3 |
| 2019 | 95.3 | 95.7 |
| 2020 | 95.2 | 95.4 |
| 2021 | 95.7 | 96.1 |
| 2022 | 95.0 | 94.5 |
| 2023 | 96.3 | 95.9 |
| 2024 | 96.2 | 96.3 |
Housing (rents)
- Naples, FL
- Charleston, SC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| 2008 | 133.4 | 96.9 |
| 2009 | 120.7 | 101.5 |
| 2010 | 119.3 | 96.3 |
| 2011 | 103.2 | 102.4 |
| 2012 | 112.8 | 107.2 |
| 2013 | 115.9 | 104.2 |
| 2014 | 112.0 | 104.3 |
| 2015 | 120.0 | 106.7 |
| 2016 | 123.2 | 99.6 |
| 2017 | 130.1 | 102.2 |
| 2018 | 118.2 | 107.6 |
| 2019 | 128.0 | 111.9 |
| 2020 | 116.5 | 112.5 |
| 2021 | 125.7 | 106.1 |
| 2022 | 129.3 | 110.9 |
| 2023 | 146.3 | 123.4 |
| 2024 | 129.4 | 119.8 |
Utilities
- Naples, FL
- Charleston, SC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| 2008 | 94.5 | 86.8 |
| 2009 | 96.5 | 88.0 |
| 2010 | 95.1 | 90.4 |
| 2011 | 93.0 | 91.7 |
| 2012 | 91.1 | 93.9 |
| 2013 | 89.5 | 94.1 |
| 2014 | 93.7 | 96.6 |
| 2015 | 91.0 | 96.3 |
| 2016 | 85.8 | 94.7 |
| 2017 | 83.5 | 91.1 |
| 2018 | 86.6 | 91.9 |
| 2019 | 88.4 | 94.7 |
| 2020 | 85.2 | 92.3 |
| 2021 | 85.2 | 89.7 |
| 2022 | 90.3 | 88.7 |
| 2023 | 91.0 | 85.3 |
| 2024 | 87.8 | 88.2 |
Other services
- Naples, FL
- Charleston, SC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Naples, FL | Charleston, SC | |
|---|---|---|
| 2008 | 99.2 | 98.5 |
| 2009 | 98.0 | 98.1 |
| 2010 | 99.4 | 99.7 |
| 2011 | 100.9 | 101.1 |
| 2012 | 100.6 | 101.0 |
| 2013 | 99.7 | 100.5 |
| 2014 | 100.5 | 100.2 |
| 2015 | 101.4 | 100.8 |
| 2016 | 102.2 | 102.2 |
| 2017 | 100.9 | 100.5 |
| 2018 | 98.8 | 97.9 |
| 2019 | 95.9 | 95.7 |
| 2020 | 96.0 | 95.0 |
| 2021 | 99.7 | 99.9 |
| 2022 | 99.9 | 99.4 |
| 2023 | 99.8 | 97.9 |
| 2024 | 98.9 | 98.3 |
Rent and home values
Typical asking rent: $2,037 in Charleston vs $2,607 in Naples
Typical asking rent for a new lease, dollars per month. Quarterly.
- Naples, FL
- Charleston, SC
- United States
Source: Zillow Observed Rent Index (typical asking rent, all homes, smoothed), through September 2026. Data Provided by Zillow Group.
Show the numbers
| Naples, FL | Charleston, SC | United States | |
|---|---|---|---|
| Mar 2015 | $1,429 | $1,087 | $1,145 |
| Jun 2015 | $1,409 | $1,098 | $1,170 |
| Sep 2015 | $1,438 | $1,115 | $1,181 |
| Dec 2015 | $1,524 | $1,120 | $1,182 |
| Mar 2016 | $1,513 | $1,138 | $1,195 |
| Jun 2016 | $1,456 | $1,166 | $1,219 |
| Sep 2016 | $1,479 | $1,172 | $1,225 |
| Dec 2016 | $1,547 | $1,166 | $1,222 |
| Mar 2017 | $1,541 | $1,195 | $1,245 |
| Jun 2017 | $1,529 | $1,221 | $1,270 |
| Sep 2017 | $1,524 | $1,225 | $1,276 |
| Dec 2017 | $1,584 | $1,227 | $1,275 |
| Mar 2018 | $1,598 | $1,247 | $1,296 |
| Jun 2018 | $1,592 | $1,260 | $1,320 |
| Sep 2018 | $1,599 | $1,267 | $1,327 |
| Dec 2018 | $1,692 | $1,270 | $1,329 |
| Mar 2019 | $1,655 | $1,292 | $1,349 |
| Jun 2019 | $1,615 | $1,311 | $1,376 |
| Sep 2019 | $1,663 | $1,316 | $1,383 |
| Dec 2019 | $1,738 | $1,320 | $1,381 |
| Mar 2020 | $1,702 | $1,338 | $1,402 |
| Jun 2020 | $1,654 | $1,326 | $1,406 |
| Sep 2020 | $1,721 | $1,352 | $1,410 |
| Dec 2020 | $1,821 | $1,353 | $1,407 |
| Mar 2021 | $1,817 | $1,405 | $1,443 |
| Jun 2021 | $1,926 | $1,472 | $1,512 |
| Sep 2021 | $2,192 | $1,564 | $1,590 |
| Dec 2021 | $2,420 | $1,590 | $1,622 |
| Mar 2022 | $2,495 | $1,624 | $1,661 |
| Jun 2022 | $2,560 | $1,726 | $1,721 |
| Sep 2022 | $2,517 | $1,779 | $1,748 |
| Dec 2022 | $2,733 | $1,769 | $1,735 |
| Mar 2023 | $2,656 | $1,800 | $1,757 |
| Jun 2023 | $2,610 | $1,854 | $1,785 |
| Sep 2023 | $2,659 | $1,874 | $1,797 |
| Dec 2023 | $2,746 | $1,859 | $1,786 |
| Mar 2024 | $2,645 | $1,883 | $1,807 |
| Jun 2024 | $2,605 | $1,916 | $1,837 |
| Sep 2024 | $2,631 | $1,932 | $1,845 |
| Dec 2024 | $2,681 | $1,908 | $1,836 |
| Mar 2025 | $2,612 | $1,926 | $1,860 |
| Jun 2025 | $2,559 | $1,962 | $1,880 |
| Sep 2025 | $2,550 | $1,951 | $1,881 |
| Dec 2025 | $2,611 | $1,946 | $1,873 |
| Mar 2026 | $2,616 | $1,984 | $1,894 |
| Jun 2026 | $2,564 | $2,025 | $1,921 |
| Sep 2026 | $2,607 | $2,037 | $1,932 |
Typical home value: $437,000 in Charleston vs $552,000 in Naples
Typical home value, dollars. Quarterly.
- Naples, FL
- Charleston, SC
- United States
Source: Zillow Home Value Index (typical home value, middle tier, smoothed, seasonally adjusted), through September 2026. Data Provided by Zillow Group.
Show the numbers
| Naples, FL | Charleston, SC | United States | |
|---|---|---|---|
| Mar 2015 | $306K | $216K | $189K |
| Jun 2015 | $314K | $221K | $192K |
| Sep 2015 | $325K | $226K | $195K |
| Dec 2015 | $335K | $232K | $199K |
| Mar 2016 | $342K | $236K | $202K |
| Jun 2016 | $345K | $238K | $204K |
| Sep 2016 | $348K | $241K | $206K |
| Dec 2016 | $350K | $245K | $209K |
| Mar 2017 | $349K | $248K | $213K |
| Jun 2017 | $348K | $253K | $216K |
| Sep 2017 | $348K | $257K | $219K |
| Dec 2017 | $349K | $261K | $223K |
| Mar 2018 | $348K | $265K | $227K |
| Jun 2018 | $351K | $267K | $230K |
| Sep 2018 | $354K | $270K | $234K |
| Dec 2018 | $357K | $272K | $236K |
| Mar 2019 | $359K | $274K | $239K |
| Jun 2019 | $356K | $276K | $242K |
| Sep 2019 | $355K | $278K | $244K |
| Dec 2019 | $359K | $280K | $247K |
| Mar 2020 | $362K | $284K | $252K |
| Jun 2020 | $359K | $286K | $255K |
| Sep 2020 | $363K | $291K | $260K |
| Dec 2020 | $378K | $302K | $271K |
| Mar 2021 | $393K | $314K | $282K |
| Jun 2021 | $420K | $331K | $296K |
| Sep 2021 | $461K | $346K | $306K |
| Dec 2021 | $500K | $359K | $314K |
| Mar 2022 | $550K | $380K | $330K |
| Jun 2022 | $607K | $405K | $346K |
| Sep 2022 | $616K | $411K | $348K |
| Dec 2022 | $611K | $409K | $345K |
| Mar 2023 | $608K | $408K | $343K |
| Jun 2023 | $612K | $414K | $347K |
| Sep 2023 | $617K | $423K | $352K |
| Dec 2023 | $622K | $430K | $354K |
| Mar 2024 | $627K | $435K | $357K |
| Jun 2024 | $619K | $441K | $361K |
| Sep 2024 | $607K | $441K | $361K |
| Dec 2024 | $599K | $441K | $363K |
| Mar 2025 | $590K | $443K | $364K |
| Jun 2025 | $576K | $441K | $362K |
| Sep 2025 | $560K | $438K | $362K |
| Dec 2025 | $556K | $438K | $364K |
| Mar 2026 | $556K | $439K | $366K |
| Jun 2026 | $549K | $437K | $365K |
| Sep 2026 | $552K | $437K | $366K |
More about each city
What this comparison leaves out
- Taxes. State and local income, sales and property taxes can change the result a lot, especially between states.
- Neighborhoods. These are metro-wide averages; a city center and its outer suburbs can differ by more than two metros do.
- Your own spending mix. The default uses an average household. Use the housing slider above if rent is a bigger share of your budget.
- Timing. BEA price levels are for 2024; Zillow figures are monthly and newer.