Pinehurst, NC vs Rocky Mount, NC: cost of living compared
Price levels from BEA (2024); rent and home values from Zillow (September 2026).
The short answer
- Overall, living costs in Rocky Mount, NC and Pinehurst, NC are within 1% of each other (BEA, 2024).
- To keep the same standard of living, $75,000 in Pinehurst works out to about $74,700 in Rocky Mount, before taxes.
- Housing is 5.4% lower in Rocky Mount, goods 0.0% higher and other services 0.0% higher, which roughly cancel out.
- Typical asking rent is $1,273 a month in Rocky Mount and $1,861 in Pinehurst, $7,056 a year less in Rocky Mount (Zillow, September 2026).
- A typical home is valued at about $198,000 in Rocky Mount and $410,000 in Pinehurst.
- The gap has narrowed since 2019, when Rocky Mount was 7.6% less expensive than Pinehurst.
derived Calculated from BEA Regional Price Parities (2024) and Zillow data. Based on an average household's spending; taxes not included. How we calculate.
Category by category
Both cities against the US average (100). The gap in each row is what matters for a move.
Overall prices are about the same in Pinehurst and Rocky Mount
Price level by category, 2024. US average = 100.
- Pinehurst, NC
- Rocky Mount, NC
All items Pinehurst, NC: 88.3 Rocky Mount, NC: 88.0
Goods Pinehurst, NC: 96.6 Rocky Mount, NC: 96.6
Housing (rents) Pinehurst, NC: 59.3 Rocky Mount, NC: 56.1
Utilities Pinehurst, NC: 88.2 Rocky Mount, NC: 88.4
Other services Pinehurst, NC: 98.2 Rocky Mount, NC: 98.2
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| All items | 88.3 | 88.0 |
| Goods | 96.6 | 96.6 |
| Housing (rents) | 59.3 | 56.1 |
| Utilities | 88.2 | 88.4 |
| Other services | 98.2 | 98.2 |
| Category | Pinehurst | Rocky Mount | Rocky Mount vs Pinehurst |
|---|---|---|---|
| All items | 88.3 | 88.0 | −0.4% |
| Goods | 96.6 | 96.6 | 0.0% |
| Housing (rents) | 59.3 | 56.1 | −5.4% |
| Utilities | 88.2 | 88.4 | +0.2% |
| Other services | 98.2 | 98.2 | 0.0% |
| Typical asking rent | $1,861 | $1,273 | −31.6% |
| Typical home value | $410,000 | $198,000 | −51.8% |
| Salary to match $75,000 in Pinehurst | $75,000 | $74,700 | −0.4% |
Index values: BEA, 2024, US = 100. Rent and home values: Data Provided by Zillow Group, September 2026.
How the gap has changed since 2008
The price gap between Pinehurst and Rocky Mount has narrowed since 2008: 2.3 points then, 0.3 now
Overall price level each year, 2008–2024. US average = 100.
- Pinehurst, NC
- Rocky Mount, NC
US average = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| 2008 | 86.3 | 88.7 |
| 2009 | 82.9 | 88.5 |
| 2010 | 86.4 | 89.7 |
| 2011 | 86.4 | 91.2 |
| 2012 | 86.9 | 89.1 |
| 2013 | 91.3 | 89.9 |
| 2014 | 89.7 | 89.1 |
| 2015 | 89.8 | 90.7 |
| 2016 | 88.4 | 87.8 |
| 2017 | 89.3 | 89.9 |
| 2018 | 91.6 | 86.2 |
| 2019 | 90.8 | 84.0 |
| 2020 | 88.9 | 83.8 |
| 2021 | 90.9 | 87.6 |
| 2022 | 94.3 | 87.4 |
| 2023 | 92.3 | 88.3 |
| 2024 | 88.3 | 88.0 |
Goods
- Pinehurst, NC
- Rocky Mount, NC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| 2008 | 94.6 | 97.4 |
| 2009 | 91.4 | 95.4 |
| 2010 | 96.6 | 97.0 |
| 2011 | 94.7 | 97.0 |
| 2012 | 91.3 | 97.2 |
| 2013 | 93.1 | 97.1 |
| 2014 | 91.2 | 97.4 |
| 2015 | 90.9 | 96.5 |
| 2016 | 92.2 | 97.2 |
| 2017 | 91.8 | 97.1 |
| 2018 | 95.7 | 95.7 |
| 2019 | 95.7 | 95.7 |
| 2020 | 95.4 | 95.4 |
| 2021 | 96.2 | 96.2 |
| 2022 | 95.6 | 95.6 |
| 2023 | 96.8 | 96.8 |
| 2024 | 96.6 | 96.6 |
Housing (rents)
- Pinehurst, NC
- Rocky Mount, NC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| 2008 | 60.4 | 54.6 |
| 2009 | 56.5 | 59.9 |
| 2010 | 59.1 | 57.0 |
| 2011 | 58.5 | 61.8 |
| 2012 | 61.2 | 55.7 |
| 2013 | 72.2 | 59.1 |
| 2014 | 70.6 | 54.3 |
| 2015 | 70.8 | 59.1 |
| 2016 | 66.2 | 49.1 |
| 2017 | 73.3 | 58.5 |
| 2018 | 68.3 | 46.8 |
| 2019 | 73.3 | 45.6 |
| 2020 | 68.5 | 51.4 |
| 2021 | 62.0 | 51.5 |
| 2022 | 80.9 | 50.7 |
| 2023 | 72.5 | 51.8 |
| 2024 | 59.3 | 56.1 |
Utilities
- Pinehurst, NC
- Rocky Mount, NC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| 2008 | 80.7 | 88.2 |
| 2009 | 80.5 | 88.3 |
| 2010 | 83.0 | 89.9 |
| 2011 | 84.0 | 89.3 |
| 2012 | 90.1 | 91.5 |
| 2013 | 88.5 | 90.9 |
| 2014 | 89.2 | 90.4 |
| 2015 | 92.0 | 90.4 |
| 2016 | 90.0 | 88.0 |
| 2017 | 88.5 | 84.9 |
| 2018 | 86.0 | 87.2 |
| 2019 | 88.5 | 89.5 |
| 2020 | 87.0 | 88.1 |
| 2021 | 83.8 | 85.4 |
| 2022 | 82.2 | 82.5 |
| 2023 | 83.0 | 84.5 |
| 2024 | 88.2 | 88.4 |
Other services
- Pinehurst, NC
- Rocky Mount, NC
US = 100
Source: U.S. Bureau of Economic Analysis, Regional Price Parities by metropolitan area, 2024 (US = 100).
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | |
|---|---|---|
| 2008 | 94.9 | 98.8 |
| 2009 | 92.3 | 98.2 |
| 2010 | 94.0 | 99.7 |
| 2011 | 95.3 | 101.2 |
| 2012 | 97.5 | 100.8 |
| 2013 | 99.2 | 100.3 |
| 2014 | 99.1 | 100.6 |
| 2015 | 98.2 | 101.1 |
| 2016 | 96.3 | 102.3 |
| 2017 | 94.3 | 100.5 |
| 2018 | 98.3 | 98.3 |
| 2019 | 95.8 | 95.8 |
| 2020 | 95.5 | 95.5 |
| 2021 | 99.6 | 99.6 |
| 2022 | 99.7 | 99.7 |
| 2023 | 98.7 | 98.7 |
| 2024 | 98.2 | 98.2 |
Rent and home values
Typical asking rent: $1,273 in Rocky Mount vs $1,861 in Pinehurst
Typical asking rent for a new lease, dollars per month. Quarterly.
- Pinehurst, NC
- Rocky Mount, NC
- United States
Source: Zillow Observed Rent Index (typical asking rent, all homes, smoothed), through September 2026. Data Provided by Zillow Group.
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | United States | |
|---|---|---|---|
| Mar 2015 | – | – | $1,145 |
| Jun 2015 | $1,204 | – | $1,170 |
| Sep 2015 | $1,193 | – | $1,181 |
| Dec 2015 | $1,194 | – | $1,182 |
| Mar 2016 | $1,200 | – | $1,195 |
| Jun 2016 | $1,210 | – | $1,219 |
| Sep 2016 | $1,216 | – | $1,225 |
| Dec 2016 | $1,207 | – | $1,222 |
| Mar 2017 | $1,191 | – | $1,245 |
| Jun 2017 | $1,225 | – | $1,270 |
| Sep 2017 | $1,217 | – | $1,276 |
| Dec 2017 | $1,225 | – | $1,275 |
| Mar 2018 | $1,243 | – | $1,296 |
| Jun 2018 | $1,263 | – | $1,320 |
| Sep 2018 | $1,260 | – | $1,327 |
| Dec 2018 | $1,258 | – | $1,329 |
| Mar 2019 | $1,271 | – | $1,349 |
| Jun 2019 | $1,301 | – | $1,376 |
| Sep 2019 | $1,296 | – | $1,383 |
| Dec 2019 | $1,311 | – | $1,381 |
| Mar 2020 | $1,325 | – | $1,402 |
| Jun 2020 | $1,352 | – | $1,406 |
| Sep 2020 | $1,374 | – | $1,410 |
| Dec 2020 | $1,398 | – | $1,407 |
| Mar 2021 | $1,423 | – | $1,443 |
| Jun 2021 | $1,525 | – | $1,512 |
| Sep 2021 | $1,595 | – | $1,590 |
| Dec 2021 | $1,610 | – | $1,622 |
| Mar 2022 | $1,631 | $959 | $1,661 |
| Jun 2022 | $1,742 | $1,007 | $1,721 |
| Sep 2022 | $1,729 | $1,047 | $1,748 |
| Dec 2022 | $1,725 | – | $1,735 |
| Mar 2023 | $1,781 | $1,083 | $1,757 |
| Jun 2023 | $1,827 | $1,130 | $1,785 |
| Sep 2023 | $1,812 | $1,106 | $1,797 |
| Dec 2023 | $1,835 | $1,105 | $1,786 |
| Mar 2024 | $1,849 | $1,160 | $1,807 |
| Jun 2024 | $1,871 | $1,171 | $1,837 |
| Sep 2024 | $1,854 | $1,193 | $1,845 |
| Dec 2024 | $1,846 | $1,172 | $1,836 |
| Mar 2025 | $1,870 | $1,208 | $1,860 |
| Jun 2025 | $1,883 | $1,242 | $1,880 |
| Sep 2025 | $1,854 | $1,226 | $1,881 |
| Dec 2025 | $1,879 | $1,229 | $1,873 |
| Mar 2026 | $1,863 | $1,211 | $1,894 |
| Jun 2026 | $1,898 | $1,244 | $1,921 |
| Sep 2026 | $1,861 | $1,273 | $1,932 |
Typical home value: $198,000 in Rocky Mount vs $410,000 in Pinehurst
Typical home value, dollars. Quarterly.
- Pinehurst, NC
- Rocky Mount, NC
- United States
Source: Zillow Home Value Index (typical home value, middle tier, smoothed, seasonally adjusted), through September 2026. Data Provided by Zillow Group.
Show the numbers
| Pinehurst, NC | Rocky Mount, NC | United States | |
|---|---|---|---|
| Mar 2015 | $202K | $99K | $189K |
| Jun 2015 | $204K | $101K | $192K |
| Sep 2015 | $204K | $101K | $195K |
| Dec 2015 | $206K | $102K | $199K |
| Mar 2016 | $209K | $103K | $202K |
| Jun 2016 | $210K | $102K | $204K |
| Sep 2016 | $211K | $101K | $206K |
| Dec 2016 | $214K | $103K | $209K |
| Mar 2017 | $215K | $105K | $213K |
| Jun 2017 | $218K | $106K | $216K |
| Sep 2017 | $221K | $107K | $219K |
| Dec 2017 | $224K | $109K | $223K |
| Mar 2018 | $226K | $110K | $227K |
| Jun 2018 | $229K | $111K | $230K |
| Sep 2018 | $231K | $112K | $234K |
| Dec 2018 | $233K | $115K | $236K |
| Mar 2019 | $235K | $116K | $239K |
| Jun 2019 | $237K | $117K | $242K |
| Sep 2019 | $240K | $117K | $244K |
| Dec 2019 | $244K | $120K | $247K |
| Mar 2020 | $248K | $123K | $252K |
| Jun 2020 | $252K | $125K | $255K |
| Sep 2020 | $259K | $130K | $260K |
| Dec 2020 | $272K | $139K | $271K |
| Mar 2021 | $285K | $146K | $282K |
| Jun 2021 | $303K | $153K | $296K |
| Sep 2021 | $317K | $153K | $306K |
| Dec 2021 | $327K | $155K | $314K |
| Mar 2022 | $348K | $166K | $330K |
| Jun 2022 | $373K | $177K | $346K |
| Sep 2022 | $379K | $183K | $348K |
| Dec 2022 | $379K | $184K | $345K |
| Mar 2023 | $380K | $182K | $343K |
| Jun 2023 | $386K | $187K | $347K |
| Sep 2023 | $393K | $191K | $352K |
| Dec 2023 | $395K | $194K | $354K |
| Mar 2024 | $398K | $196K | $357K |
| Jun 2024 | $402K | $201K | $361K |
| Sep 2024 | $402K | $201K | $361K |
| Dec 2024 | $406K | $199K | $363K |
| Mar 2025 | $409K | $199K | $364K |
| Jun 2025 | $407K | $196K | $362K |
| Sep 2025 | $407K | $195K | $362K |
| Dec 2025 | $409K | $195K | $364K |
| Mar 2026 | $411K | $197K | $366K |
| Jun 2026 | $411K | $198K | $365K |
| Sep 2026 | $410K | $198K | $366K |
More about each city
What this comparison leaves out
- Taxes. State and local income, sales and property taxes can change the result a lot, especially between states.
- Neighborhoods. These are metro-wide averages; a city center and its outer suburbs can differ by more than two metros do.
- Your own spending mix. The default uses an average household. Use the housing slider above if rent is a bigger share of your budget.
- Timing. BEA price levels are for 2024; Zillow figures are monthly and newer.