Market research analyst salary
BLS occupation: Market Research Analysts and Marketing Specialists · also called marketing specialist · Business and finance · data for May 2025
Median salary $78,760 a year, US
Median hourly pay $37.87 an hour
Middle half earn $58,350–$108,310 25th to 75th percentile
Market research analysts employed 899,580 +7.0% projected by 2035
How much does a market research analyst make?
- The median market research analyst salary in the US is $78,760 a year ($37.87 an hour): half of the 899,580 market research analysts BLS counts earn more and half earn less. The average (mean) is $89,490.
- The middle half earn between $58,350 and $108,310. The lowest-paid 10% earn less than $43,390 and the top 10% more than $155,480.
- That is 54% more than the median for all US workers ($50,980).
- Massachusetts pays market research analysts the most (median $101,810), followed by Delaware ($101,270) and New York ($98,580). West Virginia pays the least ($52,340).
- After adjusting for prices, the pay goes furthest in Delaware, where the median is worth $101,465 in typical US prices, then Massachusetts and New York. Massachusetts's higher pay is offset by its prices (105.8 vs a US average of 100).
- In 233 of the 380 metro areas with data, the median market research analyst salary is enough to rent a typical home without spending more than 30% of income on rent.
- BLS projects the number of market research analysts to grow 7.0% from 2025 to 2035 (all jobs: 3.5%), with about 82,000 openings a year. The typical entry education is a bachelor's degree.
official From BLS's survey of employers: what market research analysts are actually paid, not job ads or self-reports. Adjusted figures are derived. How we calculate.
How does your pay compare?
Market research analyst salary range
Half of market research analysts earn between $58,350 and $108,310 a year
Yearly pay at each point of the range, US, May 2025. For comparison, the median for all US jobs is $50,980.
Lowest 10% earn under Yearly pay: $43,390
Lowest 25% earn under Yearly pay: $58,350
Median Yearly pay: $78,760
Top 25% earn over Yearly pay: $108,310
Top 10% earn over Yearly pay: $155,480
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025.
Show the numbers
| Yearly pay | |
|---|---|
| Lowest 10% earn under | $43,390 |
| Lowest 25% earn under | $58,350 |
| Median | $78,760 |
| Top 25% earn over | $108,310 |
| Top 10% earn over | $155,480 |
Market research analyst salary by state
Massachusetts pays market research analysts the most; West Virginia the least
Median yearly pay by state compared with the US median ($78,760), May 2025. Blue = higher pay.
- 20%+ below US
- 10–20% below
- 3–10% below
- Within 3%
- 3–10% above
- 10–20% above
- 20%+ above US
Source: U.S. Bureau of Labor Statistics, OEWS May 2025.
Show the numbers
| State | Median pay |
|---|---|
| Massachusetts | $101,810 median |
| Delaware | $101,270 median |
| New York | $98,580 median |
| District of Columbia | $98,090 median |
| Washington | $95,120 median |
| California | $94,700 median |
| Colorado | $93,050 median |
| New Jersey | $88,190 median |
| Minnesota | $87,510 median |
| Rhode Island | $86,240 median |
| Oregon | $79,150 median |
| Illinois | $79,120 median |
| North Carolina | $78,410 median |
| Connecticut | $77,740 median |
| Virginia | $76,980 median |
| Maryland | $76,370 median |
| Georgia | $75,850 median |
| Florida | $75,450 median |
| Vermont | $74,880 median |
| Ohio | $72,790 median |
| Texas | $72,520 median |
| Maine | $71,980 median |
| Arizona | $71,940 median |
| Nevada | $71,840 median |
| Kansas | $70,430 median |
| Missouri | $70,140 median |
| Tennessee | $69,790 median |
| South Carolina | $69,440 median |
| Pennsylvania | $68,760 median |
| Montana | $68,080 median |
| Michigan | $66,780 median |
| Alaska | $66,710 median |
| Iowa | $66,390 median |
| Arkansas | $65,430 median |
| Wisconsin | $64,800 median |
| New Hampshire | $64,570 median |
| Indiana | $63,700 median |
| South Dakota | $63,490 median |
| Utah | $62,630 median |
| New Mexico | $61,950 median |
| Oklahoma | $61,940 median |
| North Dakota | $61,580 median |
| Kentucky | $61,480 median |
| Wyoming | $60,990 median |
| Idaho | $60,970 median |
| Nebraska | $60,000 median |
| Louisiana | $59,690 median |
| Alabama | $59,530 median |
| Hawaii | $59,390 median |
| Mississippi | $56,640 median |
| West Virginia | $52,340 median |
Where market research analyst pay goes furthest
A salary buys more where prices are low. We divide each state's median by its price level from the Bureau of Economic Analysis, so every figure is in typical US prices. derived
Market research analysts' pay goes furthest in Delaware once prices are counted
Median pay ÷ the state's price level (BEA, 2024; US = 100), shown in typical US prices. Top 10 states.
US median
Source: BLS OEWS May 2025; BEA Regional Price Parities 2024. Our calculation.
Show the numbers
| Worth, in US prices | |
|---|---|
| Delaware | $101,465 |
| Massachusetts | $96,268 |
| New York | $91,345 |
| Colorado | $90,294 |
| District of Columbia | $89,253 |
| Washington | $88,886 |
| Minnesota | $88,734 |
| California | $85,531 |
| Rhode Island | $84,318 |
| North Carolina | $83,127 |
Market research analyst pay in every state
| State | Median a year | Hourly | Lowest 10% | Top 10% | Employed | After cost of living |
|---|---|---|---|---|---|---|
| Massachusetts | $101,810 | $48.95 | $58,090 | $166,970 | 39,710 | $96,268 |
| Delaware | $101,270 | $48.69 | $51,480 | $165,840 | 3,570 | $101,465 |
| New York | $98,580 | $47.39 | $56,070 | $165,920 | 80,500 | $91,345 |
| District of Columbia | $98,090 | $47.16 | $59,340 | $176,240 | 6,340 | $89,253 |
| Washington | $95,120 | $45.73 | $52,000 | $174,040 | 24,460 | $88,886 |
| California | $94,700 | $45.53 | $48,440 | $181,600 | 119,070 | $85,531 |
| Colorado | $93,050 | $44.74 | $48,900 | $165,190 | 27,880 | $90,294 |
| New Jersey | $88,190 | $42.40 | $49,900 | $145,010 | 22,990 | $81,053 |
| Minnesota | $87,510 | $42.07 | $50,400 | $143,180 | 21,280 | $88,734 |
| Rhode Island | $86,240 | $41.46 | $49,020 | $129,540 | 3,210 | $84,318 |
| Oregon | $79,150 | $38.05 | $48,060 | $151,800 | 11,310 | $76,576 |
| Illinois | $79,120 | $38.04 | $46,970 | $139,110 | 40,560 | $79,153 |
| North Carolina | $78,410 | $37.70 | $43,780 | $155,670 | 30,700 | $83,127 |
| Connecticut | $77,740 | $37.38 | $46,280 | $138,980 | 9,930 | $75,031 |
| Virginia | $76,980 | $37.01 | $40,100 | $153,300 | 25,610 | $76,139 |
| Maryland | $76,370 | $36.72 | $41,600 | $145,600 | 13,570 | $72,762 |
| Georgia | $75,850 | $36.47 | $37,700 | $148,910 | 27,810 | $78,770 |
| Florida | $75,450 | $36.27 | $38,830 | $130,570 | 60,770 | $72,959 |
| Vermont | $74,880 | $36.00 | $50,700 | $110,230 | 860 | $76,441 |
| Ohio | $72,790 | $35.00 | $39,860 | $129,270 | 27,370 | $78,459 |
| Texas | $72,520 | $34.87 | $37,640 | $135,710 | 63,350 | $74,719 |
| Maine | $71,980 | $34.61 | $43,310 | $127,200 | 2,390 | $74,168 |
| Arizona | $71,940 | $34.59 | $41,110 | $136,430 | 15,850 | $71,456 |
| Nevada | $71,840 | $34.54 | $37,020 | $123,130 | 5,780 | $71,855 |
| Kansas | $70,430 | $33.86 | $38,540 | $128,650 | 8,090 | $78,196 |
| Missouri | $70,140 | $33.72 | $37,970 | $129,140 | 14,890 | $77,232 |
| Tennessee | $69,790 | $33.55 | $39,480 | $134,740 | 13,040 | $75,966 |
| South Carolina | $69,440 | $33.38 | $39,950 | $153,090 | 11,920 | $74,070 |
| Pennsylvania | $68,760 | $33.06 | $34,160 | $128,810 | 31,040 | $70,471 |
| Montana | $68,080 | $32.73 | $40,450 | $105,320 | 1,460 | $71,932 |
| Michigan | $66,780 | $32.11 | $40,930 | $127,190 | 24,220 | $69,406 |
| Alaska | $66,710 | $32.07 | $44,320 | $99,990 | 570 | $65,173 |
| Iowa | $66,390 | $31.92 | $40,160 | $122,120 | 8,880 | $75,648 |
| Arkansas | $65,430 | $31.46 | $34,560 | $136,310 | 6,250 | $75,261 |
| Wisconsin | $64,800 | $31.15 | $42,640 | $117,910 | 15,600 | $68,867 |
| New Hampshire | $64,570 | $31.04 | $46,660 | $136,640 | 4,200 | $61,988 |
| Indiana | $63,700 | $30.63 | $39,740 | $117,640 | 14,400 | $68,253 |
| South Dakota | $63,490 | $30.52 | $47,000 | $124,380 | 1,530 | $71,670 |
| Utah | $62,630 | $30.11 | $38,380 | $120,410 | 14,510 | $63,350 |
| New Mexico | $61,950 | $29.78 | $41,600 | $98,060 | 1,610 | $67,182 |
| Oklahoma | $61,940 | $29.78 | $33,890 | $114,010 | 6,620 | $70,512 |
| North Dakota | $61,580 | $29.61 | $39,480 | $102,950 | 1,550 | $69,223 |
| Kentucky | $61,480 | $29.56 | $37,970 | $103,300 | 6,290 | $68,191 |
| Wyoming | $60,990 | $29.32 | $34,360 | $112,150 | 850 | $65,799 |
| Idaho | $60,970 | $29.31 | $36,800 | $127,660 | 3,780 | $63,847 |
| Nebraska | $60,000 | $28.85 | $37,080 | $99,990 | 3,780 | $66,590 |
| Louisiana | $59,690 | $28.70 | $32,130 | $111,550 | 5,360 | $67,670 |
| Alabama | $59,530 | $28.62 | $36,100 | $114,010 | 8,390 | $67,021 |
| Hawaii | $59,390 | $28.55 | $29,120 | $104,610 | 1,610 | $54,015 |
| Mississippi | $56,640 | $27.23 | $30,780 | $95,240 | 2,620 | $65,139 |
| West Virginia | $52,340 | $25.16 | $34,160 | $93,430 | 1,650 | $58,482 |
After cost of living = median ÷ (BEA price level ÷ 100).
Market research analyst salary by city
Metro areas where BLS publishes market research analyst pay: 383 of 387. Rent share = typical rent (September 2026, Zillow) × 12 ÷ the median salary; under 30% is affordable by the usual rule.
Highest-paying metro areas
- San Jose, CA $141,960
- San Francisco, CA $123,250
- Boston, MA $102,390
- Seattle, WA $102,170
- New York, NY $100,520
- Denver, CO $99,040
- Minneapolis, MN $97,910
- Boulder, CO $97,600
- Durham, NC $93,110
- Worcester, MA $90,300
Where the pay goes furthest
- San Jose, CA $128,560
- San Francisco, CA $106,606
- Durham, NC $95,427
- Boston, MA $94,573
- Denver, CO $93,627
- Minneapolis, MN $93,406
- Boulder, CO $92,774
- Seattle, WA $91,935
- Rochester, MN $91,422
- Fayetteville, AR $90,856
All 383 metro areas
| Metro area | Median a year | Employed | After cost of living | Rent share |
|---|---|---|---|---|
| San Jose, CA | $141,960 | 12,710 | $128,560 | 32% |
| San Francisco, CA | $123,250 | 24,120 | $106,606 | 34% |
| Boston, MA | $102,390 | 32,310 | $94,573 | 35% |
| Seattle, WA | $102,170 | 18,030 | $91,935 | 26% |
| New York, NY | $100,520 | 79,290 | $89,301 | 42% |
| Denver, CO | $99,040 | 17,000 | $93,627 | 23% |
| Minneapolis, MN | $97,910 | 16,760 | $93,406 | 21% |
| Boulder, CO | $97,600 | 3,130 | $92,774 | 27% |
| Durham, NC | $93,110 | 2,740 | $95,427 | 21% |
| Worcester, MA | $90,300 | 2,030 | $88,078 | 28% |
| Colorado Springs, CO | $90,210 | 2,680 | $89,577 | 23% |
| Washington, DC | $87,160 | 21,090 | $80,048 | 33% |
| Springfield, MA | $85,970 | 1,050 | $89,495 | 27% |
| Greeley, CO | $85,830 | 780 | $85,679 | 24% |
| Portland, OR | $85,350 | 8,130 | $80,961 | 25% |
| Providence, RI | $83,960 | 4,080 | $82,497 | 31% |
| Rochester, MN | $83,030 | 320 | $91,422 | 23% |
| Fayetteville, AR | $83,000 | 2,590 | $90,856 | 23% |
| Los Angeles, CA | $82,990 | 39,390 | $73,076 | 42% |
| Charlotte, NC | $82,930 | 9,500 | $85,189 | 25% |
| Trenton, NJ | $82,110 | 1,140 | $79,579 | 37% |
| Richmond, VA | $81,660 | 4,550 | $83,447 | 25% |
| Napa, CA | $81,440 | 390 | $72,356 | 43% |
| Bridgeport, CT | $81,030 | 3,460 | $75,825 | 43% |
| Austin, TX | $80,460 | 8,270 | $82,047 | 24% |
| Chicago, IL | $80,400 | 30,970 | $77,610 | 32% |
| Oxnard, CA | $80,100 | 1,570 | $72,466 | 44% |
| Olympia, WA | $79,910 | 620 | $77,081 | 31% |
| Santa Maria, CA | $79,710 | 960 | $73,264 | 49% |
| San Diego, CA | $79,440 | – | $71,000 | 45% |
| Philadelphia, PA | $79,420 | 17,600 | $77,442 | 29% |
| Barnstable, MA | $79,150 | 440 | $80,477 | 39% |
| Dalton, GA | $79,040 | 260 | $87,975 | 21% |
| Atlanta, GA | $79,030 | 19,920 | $78,984 | 28% |
| Miami, FL | $78,990 | – | $69,195 | 40% |
| Raleigh, NC | $78,980 | 6,470 | $80,463 | 25% |
| Santa Cruz, CA | $78,880 | 440 | $71,777 | 53% |
| Ithaca, NY | $78,810 | 240 | $76,280 | 30% |
| Santa Rosa, CA | $78,810 | 960 | $73,118 | 41% |
| Peoria, IL | $78,700 | 1,080 | $86,265 | 18% |
| Sacramento, CA | $78,630 | 4,470 | $73,713 | 35% |
| Hartford, CT | $78,220 | 3,080 | $76,129 | 31% |
| Burlington, NC | $77,860 | 300 | $83,544 | 21% |
| Bend, OR | $77,240 | 510 | $74,551 | 34% |
| Nashville, TN | $77,240 | 5,510 | $80,176 | 28% |
| Rochester, NY | $77,170 | 2,550 | $79,528 | 24% |
| Syracuse, NY | $77,110 | 1,180 | $80,539 | 25% |
| Detroit, MI | $77,100 | 11,710 | $76,871 | 24% |
| Columbus, OH | $77,010 | 5,880 | $80,665 | 24% |
| Jacksonville, FL | $76,740 | 4,380 | $77,138 | 26% |
| Lakeland, FL | $76,630 | 1,050 | $78,885 | 28% |
| Des Moines, IA | $76,580 | 3,440 | $83,511 | 20% |
| Kennewick, WA | $76,540 | 370 | $76,480 | 27% |
| Poughkeepsie-Newburgh, NY | $76,300 | 970 | $69,730 | 36% |
| Bremerton, WA | $76,220 | 340 | $72,173 | 32% |
| Albany, NY | $76,140 | 2,160 | $76,472 | 27% |
| Buffalo, NY | $75,990 | 2,520 | $79,285 | 23% |
| Pittsfield, MA | $75,940 | 300 | $79,848 | 28% |
| Cincinnati, OH | $75,750 | 7,080 | $79,427 | 24% |
| Niles, MI | $75,470 | 320 | $81,704 | 22% |
| Hickory, NC | $75,450 | 590 | $85,268 | 25% |
| Naples, FL | $75,280 | 800 | $72,946 | 42% |
| Dallas, TX | $75,240 | 20,900 | $72,985 | 26% |
| Tampa, FL | $75,210 | 8,420 | $74,547 | 32% |
| New Haven, CT | $74,790 | 1,230 | $71,529 | 33% |
| Burlington, VT | $74,690 | 410 | $73,988 | 42% |
| Las Vegas, NV | $74,670 | 4,600 | $74,510 | 28% |
| Baltimore, MD | $74,620 | 5,920 | $71,416 | 31% |
| Phoenix, AZ | $74,590 | 12,220 | $72,196 | 28% |
| Spartanburg, SC | $74,510 | 570 | $81,833 | 24% |
| Fort Collins, CO | $74,240 | 1,610 | $73,412 | 32% |
| St. Louis, MO | $74,130 | 6,980 | $77,959 | 23% |
| Greensboro, NC | $74,060 | 2,000 | $79,750 | 23% |
| Milwaukee, WI | $73,880 | 4,610 | $76,214 | 25% |
| Stockton, CA | $73,650 | 730 | $70,083 | 40% |
| Vallejo, CA | $73,470 | 370 | $67,727 | 40% |
| Portland, ME | $73,420 | 1,240 | $72,081 | 38% |
| Palm Bay, FL | $73,350 | 1,040 | $73,346 | 31% |
| Lexington Park, MD | $73,320 | 200 | $72,767 | 33% |
| Winston-Salem, NC | $73,320 | 1,300 | $79,658 | 25% |
| Greenville, NC | $73,300 | 270 | $82,917 | 24% |
| North Port, FL | $73,260 | 1,590 | $71,531 | 34% |
| Mankato, MN | $73,020 | 230 | $80,281 | 20% |
| St. Cloud, MN | $73,000 | 350 | $83,303 | 20% |
| The Villages, FL | $72,890 | 110 | $85,327 | 28% |
| Orlando, FL | $72,860 | 8,780 | $71,841 | 32% |
| Glens Falls, NY | $72,580 | 170 | $76,508 | 24% |
| Kansas City, MO | $72,580 | 6,920 | $78,428 | 25% |
| Amherst-Northampton, MA | $72,550 | 350 | $72,374 | – |
| Midland, TX | $72,550 | 250 | $75,744 | 26% |
| Waterbury, CT | $72,070 | 810 | $72,230 | – |
| Charlottesville, VA | $72,010 | 700 | $72,630 | 34% |
| Greenville, SC | $71,910 | 2,430 | $77,107 | 26% |
| Memphis, TN | $71,600 | 1,880 | $77,675 | 23% |
| Modesto, CA | $71,600 | 580 | $68,775 | 35% |
| Davenport, IA | $71,590 | 1,080 | $80,367 | 17% |
| Harrisburg, PA | $71,500 | 1,560 | $72,478 | 25% |
| Midland, MI | $71,490 | 200 | $77,773 | 23% |
| Cleveland, OH | $71,350 | 5,440 | $75,966 | 24% |
| Hilton Head Island, SC | $71,330 | 450 | $72,773 | 33% |
| Port St. Lucie, FL | $71,310 | 620 | $71,148 | 39% |
| Longview, WA | $71,120 | 100 | $72,910 | 24% |
| Gainesville, FL | $70,920 | 670 | $73,315 | 28% |
| Savannah, GA | $70,860 | 690 | $74,428 | 30% |
| Chico, CA | $70,820 | 320 | $69,982 | 26% |
| Hanford, CA | $70,720 | 80 | $69,598 | 33% |
| Kenosha, WI | $70,690 | 380 | $69,908 | – |
| Racine, WI | $70,660 | 280 | $73,634 | 25% |
| Manchester, NH | $70,570 | 980 | $66,792 | 37% |
| Salinas, CA | $70,440 | 540 | $64,599 | 47% |
| Spokane, WA | $70,390 | 1,200 | $70,147 | 26% |
| Battle Creek, MI | $70,380 | 250 | $77,733 | 20% |
| Utica, NY | $70,170 | 460 | $75,714 | 24% |
| Pueblo, CO | $69,990 | 270 | $76,273 | 23% |
| Bakersfield, CA | $69,910 | 740 | $69,296 | 31% |
| Riverside, CA | $69,840 | 5,280 | $65,613 | 44% |
| Atlantic City, NJ | $69,780 | 520 | $70,587 | 35% |
| Staunton, VA | $69,660 | 160 | $76,442 | 25% |
| Virginia Beach, VA | $69,560 | 3,500 | $71,022 | 33% |
| Wilmington, NC | $69,480 | 880 | $72,058 | 30% |
| Wenatchee, WA | $69,160 | 160 | $66,593 | 30% |
| Rocky Mount, NC | $68,730 | 160 | $78,092 | 22% |
| Anchorage, AK | $68,720 | 380 | $65,187 | 33% |
| Mount Vernon, WA | $68,710 | 200 | $67,071 | 38% |
| Columbia, SC | $68,600 | 1,800 | $73,242 | 27% |
| Redding, CA | $68,140 | 220 | $67,677 | 29% |
| Columbus, GA | $68,080 | 470 | $76,241 | 24% |
| Decatur, IL | $68,080 | 140 | $76,994 | 19% |
| Madison, WI | $67,990 | 2,640 | $69,886 | 31% |
| Allentown, PA | $67,740 | 1,400 | $67,762 | 33% |
| Billings, MT | $67,380 | 250 | $72,044 | 25% |
| Houston, TX | $67,370 | 14,480 | $68,306 | 29% |
| Lawrence, KS | $67,060 | 260 | $74,310 | 28% |
| Deltona, FL | $67,020 | 940 | $67,447 | 32% |
| Winchester, VA | $66,920 | 330 | $69,383 | 33% |
| Lewiston, ME | $66,820 | 130 | $70,533 | 29% |
| San Luis Obispo, CA | $66,660 | 520 | $61,383 | 50% |
| Chattanooga, TN | $66,460 | 990 | $72,662 | 27% |
| Columbus, IN | $66,390 | 180 | $71,385 | 25% |
| Binghamton, NY | $66,330 | 340 | $71,428 | 29% |
| Visalia, CA | $66,330 | 340 | $66,446 | 31% |
| Reno, NV | $66,260 | 780 | $65,595 | 37% |
| Ann Arbor, MI | $66,210 | 1,160 | $65,632 | 35% |
| Sioux Falls, SD | $66,060 | 760 | $72,889 | 23% |
| Akron, OH | $66,000 | 1,480 | $70,687 | 24% |
| Bozeman, MT | $65,990 | 320 | $64,374 | 40% |
| San Antonio, TX | $65,950 | 4,140 | $69,629 | 26% |
| Chambersburg, PA | $65,900 | 180 | $69,631 | 24% |
| Champaign, IL | $65,840 | 380 | $71,022 | 25% |
| Helena, MT | $65,820 | 130 | $68,795 | 30% |
| Athens, GA | $65,810 | 420 | $70,503 | 32% |
| Charleston, SC | $65,650 | 2,160 | $65,024 | 37% |
| Merced, CA | $65,640 | 170 | $66,792 | 38% |
| Grants Pass, OR | $65,590 | 70 | $67,093 | 29% |
| New Orleans, LA | $65,590 | 1,580 | $70,834 | 29% |
| Dover, DE | $65,520 | 180 | $67,195 | 33% |
| Jackson, MI | $65,510 | 220 | $71,378 | 22% |
| Kingsport, TN | $65,420 | 440 | $75,676 | 24% |
| Yuba City, CA | $65,410 | 110 | $62,754 | 37% |
| Missoula, MT | $65,350 | 280 | $67,759 | 30% |
| Topeka, KS | $65,340 | 620 | $73,565 | 23% |
| Lexington, KY | $65,280 | 1,140 | $70,277 | 29% |
| Elkhart, IN | $65,240 | 560 | $72,228 | 22% |
| Indianapolis, IN | $65,200 | 6,330 | $68,132 | 28% |
| Cape Coral, FL | $65,180 | 1,390 | $63,684 | 34% |
| Appleton, WI | $65,110 | 690 | $70,451 | 22% |
| Springfield, IL | $65,090 | 410 | $70,182 | 22% |
| Wausau, WI | $65,060 | 240 | $70,221 | 18% |
| York, PA | $65,020 | 570 | $67,729 | 25% |
| Panama City, FL | $65,000 | 310 | $66,806 | 32% |
| Tallahassee, FL | $65,000 | 940 | $69,209 | 27% |
| Vineland, NJ | $64,990 | 110 | $67,720 | 30% |
| Goldsboro, NC | $64,940 | 110 | $73,410 | 28% |
| Yakima, WA | $64,900 | 240 | $67,926 | 25% |
| Grand Rapids, MI | $64,880 | 2,980 | $67,904 | 30% |
| Valdosta, GA | $64,840 | 110 | $73,456 | 25% |
| Lancaster, PA | $64,790 | 990 | $65,939 | 29% |
| Columbia, MO | $64,720 | 600 | $72,363 | 27% |
| Corvallis, OR | $64,700 | 160 | $62,201 | 34% |
| Lansing, MI | $64,690 | 1,050 | $68,101 | 24% |
| Salt Lake City, UT | $64,670 | 8,250 | $64,113 | 31% |
| Medford, OR | $64,580 | 360 | $63,668 | 34% |
| Gainesville, GA | $64,570 | 290 | $66,728 | 32% |
| Eugene, OR | $64,520 | 630 | $63,524 | 33% |
| Monroe, MI | $64,500 | 140 | $68,990 | 24% |
| Hagerstown, MD | $64,470 | 370 | $68,461 | 30% |
| Elizabethtown, KY | $64,460 | 130 | $71,170 | 24% |
| Roanoke, VA | $64,340 | 700 | $68,726 | 26% |
| Salem, OR | $64,160 | 590 | $61,901 | 31% |
| Lafayette, IN | $64,120 | 280 | $68,629 | 28% |
| Dayton, OH | $64,100 | 1,420 | $69,152 | 25% |
| Pinehurst, NC | $64,080 | 160 | $72,541 | 35% |
| South Bend, IN | $64,000 | 620 | $68,922 | 24% |
| Waterloo, IA | $64,000 | 370 | $73,515 | 19% |
| Sheboygan, WI | $63,990 | 200 | $68,064 | 25% |
| Wichita, KS | $63,890 | 1,470 | $71,830 | 23% |
| Iowa City, IA | $63,790 | 460 | $69,709 | 33% |
| Asheville, NC | $63,760 | 850 | $66,068 | 32% |
| Terre Haute, IN | $63,710 | 170 | $72,565 | 18% |
| Grand Junction, CO | $63,640 | 330 | $66,655 | 33% |
| Cedar Rapids, IA | $63,630 | 960 | $71,524 | 23% |
| Bangor, ME | $63,600 | 210 | $65,901 | 29% |
| Cheyenne, WY | $63,590 | 130 | $65,903 | 29% |
| Bellingham, WA | $63,570 | 470 | $61,519 | 37% |
| Las Cruces, NM | $63,450 | 140 | $70,334 | 28% |
| Punta Gorda, FL | $63,450 | 190 | $63,119 | 35% |
| Pensacola, FL | $63,400 | 950 | $64,881 | 33% |
| Duluth, MN | $63,380 | 330 | $71,400 | 25% |
| Louisville, KY | $63,280 | 2,290 | $67,989 | 25% |
| Pittsburgh, PA | $63,190 | 4,940 | $66,747 | 28% |
| Oklahoma City, OK | $63,160 | 3,130 | $69,861 | 26% |
| Tulsa, OK | $63,130 | 1,860 | $70,762 | 26% |
| Walla Walla, WA | $63,120 | 60 | $64,069 | 28% |
| Oshkosh, WI | $63,060 | 600 | $67,858 | 24% |
| Rome, GA | $63,060 | 120 | $69,942 | 24% |
| Green Bay, WI | $63,050 | 830 | $67,733 | 21% |
| Reading, PA | $63,040 | 520 | $64,950 | 30% |
| Honolulu, HI | $62,990 | 1,090 | $56,768 | 57% |
| Provo, UT | $62,960 | 3,270 | $64,093 | 34% |
| Toledo, OH | $62,950 | 1,080 | $68,832 | 24% |
| Knoxville, TN | $62,890 | 1,730 | $67,939 | 33% |
| Fresno, CA | $62,880 | 1,350 | $61,552 | 39% |
| Blacksburg, VA | $62,790 | 270 | $67,727 | 32% |
| Little Rock, AR | $62,790 | 1,400 | $70,263 | 24% |
| Kingston, NY | $62,710 | 260 | $62,269 | 39% |
| Norwich, CT | $62,700 | 350 | $62,422 | 40% |
| Lawton, OK | $62,590 | 120 | $72,829 | 22% |
| Janesville, WI | $62,480 | 290 | $66,679 | 25% |
| Jefferson City, MO | $62,460 | 270 | $70,997 | 19% |
| Kokomo, IN | $62,450 | 70 | $69,661 | 21% |
| Albany, OR | $62,440 | 100 | $61,156 | 31% |
| Pocatello, ID | $62,440 | 110 | $70,231 | 21% |
| Morristown, TN | $62,410 | 100 | $72,264 | 30% |
| Bismarck, ND | $62,400 | 230 | $68,553 | 25% |
| Boise, ID | $62,380 | 2,020 | $63,400 | 37% |
| Fond du Lac, WI | $62,370 | 150 | $68,058 | 22% |
| Omaha, NE | $62,280 | 2,160 | $67,761 | 27% |
| Birmingham, AL | $62,190 | 2,660 | $67,860 | 27% |
| Crestview, FL | $62,180 | 490 | $64,083 | 38% |
| Bloomington, IN | $62,130 | 280 | $65,342 | 34% |
| Albuquerque, NM | $62,040 | 900 | $64,932 | 29% |
| Eau Claire, WI | $61,990 | 460 | $66,802 | 22% |
| Salisbury, MD | $61,990 | 160 | $64,832 | 38% |
| Harrisonburg, VA | $61,950 | 290 | $65,285 | 33% |
| La Crosse, WI | $61,930 | 370 | $67,485 | 26% |
| Kalamazoo, MI | $61,820 | 610 | $65,183 | 25% |
| Rockford, IL | $61,810 | 460 | $67,073 | 25% |
| Lebanon, PA | $61,770 | 120 | $66,267 | 28% |
| Altoona, PA | $61,740 | 150 | $68,978 | 20% |
| Fort Wayne, IN | $61,730 | 1,040 | $66,683 | 25% |
| Rapid City, SD | $61,700 | 220 | $69,201 | 28% |
| Sierra Vista, AZ | $61,690 | 100 | $69,126 | 25% |
| Fargo, ND | $61,680 | 790 | $67,876 | 21% |
| Dubuque, IA | $61,660 | 330 | $70,607 | 21% |
| College Station, TX | $61,620 | 380 | $67,751 | 29% |
| Cleveland, TN | $61,580 | 130 | $69,914 | 27% |
| Lima, OH | $61,560 | 130 | $68,652 | 24% |
| Logan, UT | $61,540 | 360 | $64,153 | 28% |
| Amarillo, TX | $61,380 | 310 | $66,848 | 26% |
| Minot, ND | $61,310 | 100 | $70,449 | 25% |
| Williamsport, PA | $61,260 | 150 | $66,335 | 21% |
| Montgomery, AL | $61,240 | 620 | $68,286 | 27% |
| Springfield, OH | $61,210 | 100 | $67,649 | 24% |
| Ames, IA | $61,100 | 380 | $68,783 | 23% |
| Manhattan, KS | $61,100 | 220 | $67,767 | 25% |
| State College, PA | $61,050 | 280 | $63,093 | 38% |
| Prescott Valley, AZ | $61,010 | 250 | $62,094 | 37% |
| Augusta, GA | $60,920 | 680 | $66,287 | 29% |
| Sebastian, FL | $60,880 | 220 | $61,928 | 42% |
| Ocala, FL | $60,820 | 440 | $63,864 | 31% |
| Victoria, TX | $60,760 | 70 | $67,632 | 23% |
| Paducah, KY | $60,720 | 150 | $70,536 | 23% |
| Erie, PA | $60,700 | 420 | $66,740 | 22% |
| Santa Fe, NM | $60,560 | 150 | $61,316 | 39% |
| El Centro, CA | $60,540 | 100 | $63,610 | 36% |
| Flagstaff, AZ | $60,530 | 260 | $60,334 | 42% |
| Grand Forks, ND | $60,530 | 190 | $69,845 | 22% |
| Macon, GA | $60,510 | 280 | $68,351 | 24% |
| Great Falls, MT | $60,440 | 80 | $62,409 | 28% |
| Scranton, PA | $60,440 | 770 | $64,603 | 27% |
| Mobile, AL | $60,340 | 610 | $68,492 | 25% |
| Jackson, MS | $60,310 | 670 | $67,728 | 29% |
| Lynchburg, VA | $60,310 | 430 | $67,489 | 26% |
| Lewiston, ID | $60,270 | 90 | $66,115 | 29% |
| Carson City, NV | $60,250 | 80 | $61,398 | 41% |
| Bowling Green, KY | $60,200 | 240 | $66,756 | 24% |
| Sandusky, OH | $60,110 | 180 | $67,327 | 36% |
| Casper, WY | $59,990 | 120 | $63,935 | 29% |
| Flint, MI | $59,990 | 410 | $64,482 | 21% |
| Sherman, TX | $59,950 | 130 | $63,932 | 27% |
| Evansville, IN | $59,770 | 580 | $65,302 | 22% |
| Watertown, NY | $59,700 | 120 | $68,081 | 30% |
| Youngstown, OH | $59,700 | 410 | $68,311 | 21% |
| Homosassa Springs, FL | $59,690 | 80 | $63,862 | 35% |
| Baton Rouge, LA | $59,680 | 1,260 | $65,741 | 27% |
| Canton, OH | $59,660 | 580 | $66,729 | 23% |
| Auburn, AL | $59,650 | 280 | $67,836 | 32% |
| Tucson, AZ | $59,540 | 1,550 | $61,447 | 30% |
| Coeur d'Alene, ID | $59,520 | 290 | $60,554 | 37% |
| Enid, OK | $59,510 | 70 | $70,619 | 23% |
| Michigan City, IN | $59,500 | 120 | $64,898 | 24% |
| Traverse City, MI | $59,460 | 340 | $63,681 | 37% |
| Farmington, NM | $59,400 | 50 | $67,725 | 28% |
| Florence, SC | $59,280 | 250 | $68,315 | 31% |
| Houma, LA | $59,260 | 160 | $69,633 | 26% |
| Huntsville, AL | $59,230 | 960 | $63,639 | 28% |
| Ogden, UT | $59,140 | 1,380 | $58,934 | 33% |
| Sebring, FL | $59,020 | 70 | $63,826 | 31% |
| Killeen, TX | $58,990 | 340 | $64,730 | 27% |
| Abilene, TX | $58,980 | 190 | $65,269 | 40% |
| Fort Smith, AR | $58,970 | 290 | $68,659 | 22% |
| Saginaw, MI | $58,870 | 320 | $64,770 | 22% |
| Longview, TX | $58,840 | 270 | $65,754 | 23% |
| Jacksonville, NC | $58,800 | 170 | $63,854 | 32% |
| Johnson City, TN | $58,760 | 220 | $66,827 | 30% |
| Lincoln, NE | $58,750 | 750 | $64,151 | 26% |
| Albany, GA | $58,550 | 140 | $66,785 | 22% |
| St. Joseph, MO | $58,530 | 160 | $67,757 | 21% |
| Elmira, NY | $58,410 | 120 | $61,876 | 23% |
| Muskegon, MI | $58,400 | 190 | $63,122 | 26% |
| St. George, UT | $58,310 | 450 | $59,915 | 38% |
| Clarksville, TN | $58,020 | 250 | $63,795 | 28% |
| Yuma, AZ | $57,950 | 190 | $62,509 | 29% |
| Myrtle Beach, SC | $57,840 | 590 | $61,767 | 36% |
| Jackson, TN | $57,790 | 140 | $67,573 | 29% |
| Fayetteville, NC | $57,730 | 360 | $62,765 | 30% |
| Springfield, MO | $57,280 | 900 | $64,661 | 26% |
| Daphne, AL | $57,000 | 370 | $60,196 | 36% |
| Fairbanks, AK | $56,920 | 50 | $55,151 | 39% |
| Lafayette, LA | $56,660 | 420 | $64,970 | 29% |
| Mansfield, OH | $56,550 | 110 | $63,631 | 19% |
| Decatur, AL | $56,450 | 180 | $64,727 | 23% |
| Brunswick, GA | $56,350 | 120 | $64,247 | 36% |
| Odessa, TX | $56,330 | 100 | $59,992 | 34% |
| Waco, TX | $56,310 | 360 | $60,843 | 30% |
| Sioux City, IA | $56,230 | 220 | $65,040 | 28% |
| Kankakee, IL | $56,110 | 100 | $58,209 | 28% |
| Corpus Christi, TX | $55,980 | 380 | $60,407 | 31% |
| Warner Robins, GA | $55,800 | 190 | $59,495 | 32% |
| Huntington, WV | $55,700 | 290 | $62,993 | 23% |
| Idaho Falls, ID | $55,550 | 250 | $58,838 | 31% |
| Wheeling, WV | $55,510 | 140 | $62,849 | 19% |
| Bay City, MI | $55,220 | 110 | $60,073 | 22% |
| Twin Falls, ID | $55,090 | 120 | $59,810 | 34% |
| Joplin, MO | $55,050 | 270 | $64,222 | 27% |
| Sumter, SC | $54,980 | 100 | $62,463 | 32% |
| Gulfport, MS | $54,820 | 330 | $60,907 | 31% |
| Morgantown, WV | $54,660 | 180 | $58,571 | 30% |
| Anniston, AL | $54,570 | 140 | $63,491 | 21% |
| Muncie, IN | $54,440 | 190 | $61,760 | 23% |
| Owensboro, KY | $53,950 | 110 | $60,885 | 27% |
| Alexandria, LA | $53,560 | 140 | $62,507 | 23% |
| Tuscaloosa, AL | $53,090 | 310 | $60,521 | 38% |
| Shreveport, LA | $53,050 | 390 | $62,584 | 29% |
| Lubbock, TX | $52,820 | 360 | $57,842 | 30% |
| Beaumont, TX | $52,530 | 410 | $58,337 | 30% |
| Gettysburg, PA | $52,370 | 80 | $54,907 | 31% |
| Grand Island, NE | $51,980 | 80 | $59,984 | 31% |
| Florence, AL | $51,940 | 160 | $61,238 | 25% |
| Tyler, TX | $51,920 | 280 | $56,339 | 30% |
| Monroe, LA | $51,740 | 180 | $61,892 | 27% |
| Hammond, LA | $51,620 | 100 | $61,118 | 31% |
| Lake Havasu City, AZ | $51,560 | 160 | $54,794 | 36% |
| Lake Charles, LA | $51,080 | 160 | $59,498 | 32% |
| Hot Springs, AR | $50,950 | 110 | $59,431 | 29% |
| Jonesboro, AR | $50,900 | 170 | $59,272 | 29% |
| Johnstown, PA | $50,770 | 110 | $59,084 | 21% |
| El Paso, TX | $50,680 | 800 | $56,366 | 36% |
| Charleston, WV | $50,490 | 260 | $56,911 | 29% |
| Cape Girardeau, MO | $50,340 | 140 | $58,482 | 24% |
| Weirton, WV | $50,040 | 70 | $56,210 | 19% |
| Gadsden, AL | $48,670 | 90 | $56,822 | 26% |
| Hattiesburg, MS | $48,570 | 160 | $55,424 | 32% |
| San Angelo, TX | $48,530 | 130 | $52,492 | 33% |
| Texarkana, TX | $48,510 | 110 | $57,742 | 31% |
| McAllen, TX | $48,350 | 570 | $56,290 | 28% |
| Beckley, WV | $48,060 | 90 | $54,386 | 26% |
| Wichita Falls, TX | $47,840 | 120 | $53,445 | 33% |
| Dothan, AL | $47,790 | 170 | $57,006 | 30% |
| Brownsville, TX | $47,320 | 310 | $55,039 | 38% |
| Laredo, TX | $47,220 | 200 | $54,303 | 29% |
| Parkersburg, WV | $46,020 | 60 | $52,856 | 28% |
| Kahului, HI | $42,220 | 280 | $38,595 | 91% |
What the median market research analyst salary pays per paycheck
| Period | Before taxes |
|---|---|
| Year | $78,760 |
| Month | $6,563 |
| Every two weeks | $3,029 |
| Week | $1,515 |
| Hour | $37.87 |
Gross pay, 52 weeks a year, 2,080 hours. Hourly to salary calculator.
Becoming a market research analyst: education and job outlook
| Typical entry education | Bachelor's degree |
|---|---|
| Work experience needed | None |
| On-the-job training | None |
| Projected change in jobs, 2025–35 | +7.0% (all jobs: +3.5%) |
| Openings a year (average) | 82,000 |
| Self-employed | 3.8% |
official BLS Employment Projections, 2025–35. Openings include workers who retire or change jobs. What the work involves: BLS Occupational Outlook Handbook.
Similar jobs
| Job | Median a year | Typical education |
|---|---|---|
| Accountant | $83,680 | Bachelor's degree |
| Loan officer | $76,690 | Bachelor's degree |
| Project manager | $102,320 | Bachelor's degree |
| Financial advisor | $105,070 | Bachelor's degree |
| Financial analyst | $102,740 | Bachelor's degree |
| HR specialist | $75,940 | Bachelor's degree |
| Management consultant | $101,860 | Bachelor's degree |
| Claims adjuster | $78,000 | High school diploma |
Questions about market research analyst pay
How much does a market research analyst make an hour?
The median is $37.87 an hour. The lowest-paid 10% earn under $20.86 and the top 10% over $74.75.
How much does a market research analyst make a month?
About $6,563 a month before taxes at the median salary of $78,760, or $3,029 every two weeks.
What state pays market research analysts the most?
Massachusetts, with a median of $101,810. Delaware ($101,270), New York ($98,580), the District of Columbia ($98,090) and Washington ($95,120) follow.
Where do market research analysts make the most after cost of living?
Delaware: its median of $101,270 is worth $101,465 at typical US prices. Massachusetts, New York and Colorado come next.
How much do entry-level market research analysts make?
BLS does not report pay by experience. The lowest-paid 10% of market research analysts earn under $43,390 a year, and the lowest-paid quarter under $58,350, which is a reasonable guide to starting pay.
What education do you need to become a market research analyst?
BLS lists the typical entry-level education as a bachelor's degree. Work experience in a related job: none. On-the-job training: none.
Sources and limits
- Pay and employment: BLS Occupational Employment and Wage Statistics, May 2025 estimates, occupation 13-1161 (Market Research Analysts and Marketing Specialists). Downloaded 2026-10-24.
- OEWS counts wage and salary workers at employers, including tips and commissions but not overtime pay, bonuses that are not tied to production, or benefits. It leaves out the self-employed. BLS does not publish figures above $239,200 a year or for states and metro areas with too few workers.
- Cost of living: BEA Regional Price Parities, 2024 (US = 100). Rents: Zillow Observed Rent Index, September 2026; Data Provided by Zillow Group.
- Outlook and education: BLS Employment Projections, 2025–35.
- Pay is not broken down by experience, employer or specialty (for example, ER or pediatric nursing); BLS does not publish those splits.